Runabay to do secret London gig - SOFAR London

It’s not quite accurate to say that the first rule of Sofar Sounds is that you don’t talk about Sofar Sounds. It is almost like a secret society — shrouded in mystery, highly selective, and fueled by a revolutionary mentality — but for music lovers.

Sofar seriously enforces some rules, though. You actually have to listen to the music. You need to stop texting during performances. And you’ve gotta stay the whole night. 

The catch: Attendees in each community have to sign up (and be invited) to attend, and they don’t know where the shows are held until the day before the gig or which artists are performing until show time. 

Even as an international curatorial brand, Sofar still maintains its tight-knit identity, as local community members organize, film, photograph, and record the performances by homegrown bands on a volunteer basis. Since music fans themselves created this concert targeting the most passionate music performers and audiences, Sofar Sounds is ultimately changing the way we consume live music.